Below, we break down some platforms you might use if you’re looking to sell or purchase ad inventory online.
You ask for the media kit, choose the ad dimensions that fit your budget, and then buy the ad for a certain amount of time. Once time runs out, the ad is taken down.
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The publisher accepts your ad only if you place the highest bid. But remember: real-time bidding automatically does all the bidding. You don’t have to take any additional steps.
Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them.
Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
Before the bidding begins, advertisers set targeting parameters, such as maximum bid price and target audience. These parameters are essential for determining which impressions the DSP will bid on.
Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car. You set your targeting options and your budget.
Programmatic advertising and real-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical.
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Real time bidding is a type of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.
RTB gives advertisers greater control over their campaigns, allowing them to get the most out of their ad spend. In the past, advertisers would target specific websites. Now, advertisers can fine-tune their targeting to specific users rather than casting a wide net of anyone visiting a web page.
Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
A supply-side platform is what publishers or website owners use to help them sell their ad space to advertisers. Publishers use the supply-side platform to supply the space for ads. Google Ad Manager also includes a supply-side platform, known previously as DoubleClick for Publishers.